For Advertising Materials

🏙️ Why Visuals Matter at Kwalee Ltd.

At Kwalee Ltd., every tile placement, glowing skyline, and seamless animation is more than just design — it’s the art of world-building in motion.

We don’t simply decorate our games — we construct vibrant, immersive cities that invite players to create, explore, and engage:

🗺️ Iconic skylines & dynamic maps — From ancient wonders to futuristic skylines, every environment is designed to awaken curiosity and a sense of discovery.

🏛️ Living cities & evolving landscapes — With each tile you place, buildings rise, districts flourish, and landmarks come alive with personality and purpose.

🎨 Elegant, cinematic art direction — Crafted to feel sophisticated yet accessible — like stepping into a living architectural blueprint that responds to every move.

Every visual element in our games is thoughtfully designed to enhance immersion — turning every puzzle into a creative journey and every match into a moment of satisfaction.

🚫 No Gambling. Just Pure, Mindful Play.

At Kwalee Ltd., we believe games should reward skill and creativity — never driven by financial risk or chance-based mechanics.

🚫 No real-money wagering — Progress is built through thoughtful strategy, not payments.

🚫 No jackpots or betting — Every challenge is a matter of planning, not luck.

🚫 No ties to gambling — Our focus stays fully on mindful puzzle-solving and city-building joy.

While features like "boosters" or "bonuses" may exist, they are gameplay tools — always skill-based and entirely safe for players of all ages.

🌐 Ethical & Responsible Design

We approach every ad, trailer, and in-game message as an extension of our core values — carefully crafted with transparency and integrity:

✅ Honest representation — What you see reflects the actual game: thoughtful, relaxing, and creatively rewarding.

✅ Fully compliant — All promotions adhere to strict standards across Google, Meta, Apple, and global platforms.

✅ Family-friendly & inclusive — Designed to welcome players of all backgrounds without harmful stereotypes or manipulative practices.

Our campaigns are regularly reviewed to ensure alignment with evolving community expectations — prioritizing trust, safety, and long-term player enjoyment.

🏗️ Our Mission

At Kwalee Ltd., we believe that puzzle gaming can be both intellectually stimulating and visually inspiring. Our art doesn’t just entertain — it builds bridges to rich, interactive worlds.

We proudly guide players — casual or expert — through city-building adventures where every decision shapes a skyline, and every puzzle sparks creativity.

Got questions about our visual philosophy or design approach?

📧 support@kwaleeltd.com

Thank you for being part of the HexaCity universe — where every tile unlocks new beauty, every match expands your city, and every landmark tells a story. 🌆✨